In 2020, JAAF’s role in society has become relevant more
than ever. As the nation struggled with several calamities,
political turmoil, and a global pandemic, more Filipino
families suffered greatly due to poverty and inequality.

These challenges put the Foundation’s thrust and values to
the test. The pandemic compelled us to quickly re-examine
our why’s, re-think our how’s, and focus on what really
matters — to empower Filipino individuals and reach out to
communities in need.

The values we inherited from Don Amado — generosity,
excellence, pioneering, and commitment — have become
the guiding principles for all the actions of JAAF during the .
pandemic After all, this is what the Araneta Legacy is all about.

In a time when the nation is in great need, our presence must
be strongly felt. And as we provided relief and comfort
through our actions, we stay true to the mission that our
namesake has wished for in this country.

Judy Araneta-Roxas


Income statement highlights
JAAF received a total of
Php 1,599,248 receipts for the year
and disbursed a total of
Php 13,407,523 for its
programs (98%)
and administration (2%)
Program costs
were spread to
Gateway Gallery
Emergency Relief Operations
Special Projects
March 17
COVID-19 Test Kits Pledge to QC

J. Amado Araneta Foundation and Araneta City pledged to donate local
COVID-19 test kits to the Quezon City government.

Mr. Antonio T. Mardo, ACI Senior Vice President, relayed the pledge to Mayor Joy
Belmonte last March 10, 2020 to assist the local government in the immediate
mitigation and containment of the disease. Through its initiative, JAAF fosters a
spirit of cooperation from the private sector in supporting the government.
March 27
Medical Supplies Donation to LGUs

Large containers of alcohol were donated by JAAF, together with some units of
thermal scanners. These were distributed last 27 March 2020 to Roxas City,
Capiz; Roxas City Isabela; and Roxas City, Mindoro,
through Pres. Manuel Roxas Foundation.
April 3
#TWH Food Aid for Brgy. Socorro, QC

Araneta City provides support to the COVID-19 relief operations of its immediate
community, Barangay Socorro in Quezon City, by donating additional food aid
for indigent families. Done through JAAF, some 3,000 packs of food donations
were turned over to the barangay officials, led by Brgy. Captain Dr. Ted Santos.

As of 20 April, beneficiaries of the food packs included the Barangay’s Senior
Citizens, families in 14th Avenue, Santolan, Main Street and Liberty Street.
April 16
#TWH in Negros Occidental

The JAAF Team in Negros Occidental began its food aid roll-out for Brgy. Don
Jorge L. Araneta, Ma-ao, Bago City. A total of 1,150 families were recipients of
food packs distributed by Team JAAF - Negros Occidental. The beneficiaries
were families inside and also those outside the Ma-ao Central, as well as
farmworkers. Priority was given to no and low-income earners, single parents,
senior citizens, PWDs, and traysikad drivers.
April 24
#TogetherWeHeal with Art Heals: Portrait for a Cause

Gateway Gallery mounted Portrait for a Cause. Those donating Php1,040
equivalent to three (3) food packs to the Together We Heal Donation Drive from
April 24 to onwards gets a portrait in digital format.

Friends of Gateway Gallery, talented artist Cee Cadid, Raks Molata, Naning
Molata-Gavin, Joem Chua, Ronald Lopez, Dave Temperamente, and Adrian Karl
Gutierrez render portraits as a thank you for supporting our
indigent neighbors in time of crisis.
May 11
#TWH in Gawad Kalinga – Munting Pamayanan

They already received our food pack donations! Thank you for helping our PWD
friends in Gawad Kalinga Munting Pamayanan of Quezon City.
May 15
#TWH in Caloocan City

Our #TogetherWeHeal donations have reached Bgy. 131 -
North Cemetery, Caloocan City.
May 20
WOW-N-WASH in Roxas City

JAAF supported the GRF - Visayas’ continued program on the War on Worms,
Nutrition, Water, Sanitation, and Hygiene (WOW-N-WASH) in Roxas City. This was
also a part of the City-wide Nutritional Feeding Program. Malnourished children
in 2 coastal barangays benefited from the Project on its first tranche. They
received 5 food packs a week containing powdered milk, eggs, and malunggay
bread, with anti-bacterial soap. WOW-N-WASH was initiated in Roxas City by
Mar Roxas, Honorary Chairman of GRF.
June 30
JAAF Donates RT-PCR Test Kits to QC

JAAF’s Executive Director Diane Romero led the turnover today of COVID-19
RT-PCR test kits to the Quezon City Government. The test kits supplement
the government’s initiative on the mitigation and containment of the Pandemic.
Together in the photo are Dr. Mary Rochelle Paulino of QC Health Department
and Maricar Ocampo RN of The Manila HealthTek Inc.
July 7

If there is one realization in the times of COVID-19 Pandemic, it is the fact the
struggle is real. This holds true for businesses. There are those in the micro,
small, and medium scale industries who are not as well-equipped as those who
are in the large scale. There were those who hit the bottom and quit, those who
found new opportunities, and those who are resilient enough and bounced back.
#ResilientPinoy was their story. It features resilient Pinoy entrepreneurs’
inspiring tales to stay relevant, be tough, and went on with
business at this time of the new normal.
September 4
#TWH in Malabon City

Seventy-three nutritionally-at-risk pregnant women and indigent families of
Malabon City were the recipients of the last batch of relief goods for
#TogetherWeHeal. The relief distribution was done through the Office of
Malabon City Councilor Enzo Oreta.
December 25
Christmas Cheers for Frontliners

The Araneta Group, through JAAF, helped spread Christmas Cheers to medical
front liners at the Barangay Health Centers in Quezon City. Merienda bundles
were sent to the Health Centers in District III of Quezon City to express their
gratitude for their untiring service. The surprise was very much welcome, with
the health workers enjoyed their pizza treat. Last December 25, surprise lunch
bundles were sent to the medical teams of select public hospitals. The
Emergency Rooms/COVID-19 Centers of Lung Center of the Philippines,
National Kidney and Transplant Institute, Philippine Children’s Medical Center,
Philippine Heart Center, Quezon City General Hospital, and National Children’s
Hospital received lunch treats on Christmas Day. Through this gesture, the
Araneta Group intended to make Christmas Day
like it should be – a reason to celebrate.
March 31

The campaign for COVID-19 relief efforts was launched. #TWH is a donation
drive to help indigent Filipino families in Metro Manila with difficult access to
basic food needs due to the COVID-19 pandemic. It supports the efforts of the
local government units in the Metro. This was in partnership with Araneta City,
TicketNet, and Bb. Pilipinas Charities, Inc.
April 14
#TWH Roxas City

JAAF supported Roxas City LGU and the Gerry Roxas Foundation in responding
to the needs of the local community during this COVID-19 pandemic. To give
support to overwhelmed front liners, the GRF Convention Center provided daily
meals to nearly 300 personnel of the City Command Center, the City Disaster
and Risk Reduction and Management Office (CDRRMO) task force, the security
task force stationed at the eight borders of the City, health workers of the
Provincial Health Office and volunteer sewers of PPEs of Capiz State University.

The GRF Convention Center also opened its dormitory and provided free meals
and amenities for the quarantined 24 nurses and health workers of the Roxas
Memorial Provincial Hospital who were exposed to persons under investigation
or PUIs or patients with positive Covid-19. To increase morale and appreciate
the 114 front liners of Roxas Memorial Provincial Hospital, Ganda Kits (Vanity
Kits) were gifted to them along with some Easter goodies.
May 8
#TWH in Christ the King Parish in
Greenmeadows, Quezon City

Christ the King (CTK) Parish has been extending help to poor communities in
the Cubao Diocese and medical frontliners in hospitals as part of its OPLAN
COVID, an outreach to respond to those most affected by the
pandemic. Among those that are supporting this effort is J. Amado Araneta
Foundation and other generous benefactors from
parish organizations and other entities.
May 13
#TWH in St. Martin de Porres

120 families from St. Martin de Porres of Quezon City received our
#TogetherWeHeal family food packs.
May 15
#TWH in Gawad Kalinga - JIACT

#TogetherWeHeal family food packs with vegetable seeds were distributed
to the 160 families of Julio Iglesias - Araneta Center
Gawad Kalinga Village in Tanay, Rizal.
May 26
#TWH in District VI, QC

Our #TogetherWeHeal food packs were delivered to the 179 families living in the
urban poor community in Bgy Tandang Sora and Kaingin Bukid in Bgy. Apolonio
Samson, District 6, Quezon City. These areas are either under observation and
assessment for possible lockdown or being prepared for lockdown.

Through the help of RiteMed, jeepney drivers, bus drivers and commuters
received ascorbic acid tablets at the Jeepney Terminal and the Araneta City Bus.
#AranetaBalikPasada was launched to support bouncing back drivers who are
recovering from months of being idle.

Considering their overall welfare, vitamins, oral rinse, face mask, and fruit juices
were distributed to them on different days. This was to ensure that they are
protected from the risk of getting the COVID-19 virus. About 150 drivers, 1,000
commuters, and 650 front liners benefitted from the oral solution and face mask
packages. Some 200 drivers plus 660 commuters
got their share of the ascorbic acid tablets.
July 9
JAAF Supported Roxas City’s “Crops for Creatives”

Roxas City’s CROPS FOR CREATIVES, was the local-farmer-driven food security
outreach program intended to support artists in time of COVID-19 Crisis.
Sackbags-full of products for the arts and entertainment community were
distributed. It contained local produce bought from small-scale farmers. The
vegetables came from Bolo Vegetable Farms, while the rice was from Gabu-an
and the dried fish from Dumolog. Crops for Creatives is a concerted effort of the
Roxas City Government, Ang Panublion Museum, Gerry Roxas Foundation,
Hublag Foundation, with the support of JAAF.
September 29
Bayang Hinabi

JAAF supported a livelihood training project for Quezon City women
entrepreneurs. Bayang Hinabi is a capacity-building training for the women in
Barangay Greater Lagro and Barangay Sto. Cristo. Loline Estipona, in her 70’s,
from Brgy. Greater Lagro was an Eco Aide (street sweeper) before the
Pandemic. She volunteered to be part of the Bayang Hinabi Project and learn to
be a sewer for a living. Ten (10) women who were selected are given free
training sessions on making PPEs (personal protective equipment), an in-
demand but very delicate commodity at the moment due to the pandemic.
Once completed, these PPEs were donated to the public
hospitals in Quezon City.

JAAF provided the micro-grant to support this Project. Together with its
partners, SPARK Philippines, DTI Philippines, and the Quezon City Government,
this project aims to provide economic opportunities for local women amidst the
pandemic and the country’s economic recession and assist the local health
sector through community participation.
October 21
Isopropyl Alcohol for Brgy. Socorro Health Center

JAAF donated gallons of isopropyl alcohol to Barangay Socorro Health Center.
The Barangay is one of those with the highest recorded cases of COVID-19 cases
in District III of Quezon City. The donations was to prevent the transmission in
the workplace without hindering the health services offered by the Health
Center to its residents.
Indigent families, front liners,
PUJ drivers, MSMEs, and Youth
NGO and LGU partners
Program Implementation Areas
COVID-19 Response
Education in the New Normal
Other Emergency Relief Response
Soaring, an acrylic on canvas painting by BENEDICT ABIGAN, 2020
Education in
the New Normal
With the vast education gap that occurred in the “new normal,” JAAF pursued its internal Scholarship Program for deserving children of underprivileged Araneta Group employees. The Program was even expanded by providing 4-year scholarships to top public school graduates of Quezon City and Bago City in Negros Occidental. Also, JAAF maintained its partnership with Gerry Roxas Foundation and Caritas Manila for their youth development and scholarship programs, yielding close to 200 students aided in 2020.
watch video
Learning Lab
Due to the IATF guidelines, the Gateway Gallery has
been closed since March. It was, however, given a
special permit to open in November by the Quezon
City government as it temporarily converted its
space into a Learning Lab for those in need of a
quiet, sanitized, and conducive-for-learning nook
with free internet connection.
Siningsaya Children’s
Tanglaw Online Reading Program
It also launched Tanglaw Online Reading Program.
Tanglaw means light or guide in Filipino. The
program was meant to periodically provide a list of
reading materials in Filipino for culture, history, and
heritage appreciation.
Kwentuhang Adarna Sa Gateway Gallery
JAAF diverted its Kwentuhang Adarna sa Gateway
Gallery activities to a series of online reading
session with Adarna House to encourage children to
read books and spend time with family.
Digital campaigns
Youth Opines
Launched in July, Youth Opines (YO) made the Facebook, Instagram and Twitter pages of
JAAF became more vibrant with content provided by select YO Correspondents, who are
JAAF Scholars. This digital program aims to convey the pulse of the youth and provide a
unique mentorship opportunity for the participants.
JAAF #LivingHeroes
Where the people are, JAAF went too. JAAF rode on major social issues for our campaigns that kickstarted advocacy support and enriched
community engagements. For one, JAAF acknowledged the heroic efforts of outstanding people who helped make a difference
during the COVID-19 Pandemic and recognized them as JAAF #LivingHeroes.
Acts of Kindness
Inspiring Stories
JAAF put MSMEs in the spotlight with #ResilientPinoy. Those who have a story of bouncing back, rebooting, or pivoting your business at the time of the new normal were featured #ResilientPinoy stories in JAAF’s digital pages. The aim was to help and inspire other entrepreneurs to navigate through the crisis and win in the new world. Chosen #ResilientPinoys, aside from published stories, were also rewarded with a 1-week free lessee space at the Araneta City Christmas Bazaar on December 2020 for the Christmas Edition.
Art Heals: Echoes of the Pandemic
This online exhibit was launched on July 10 to
document the critical times through the art of more
than forty Filipino artists.
In partnership with Araneta City, Gateway Gallery
launched this digital gallery on October 11. #YouMatter, a
visual art exhibit by 11 Filipino artists who are dealing
with mental health issues, was meant to validate mental
health crisis and stimulate discussions and awareness on
this overlooked social problem.
Php 665,280
Worth of COVID-19 testing kits
pledged to Quezon City
Meals given to COVID-19
Food aid with edible seed
packs distributed
Php 274,500
Worth of medical supplies
contributed to various LGUs
Araneta City front liners
benefitted from
The Kalabasa Project
Other Emergency
Response Operations
This campaign started with an internal call for donations from ACI employees for Taal volcanic eruption victims on January 15. After two days, JAAF gathered enough donations for 300 families, which were turned over for an outreach on January 19. The campaign was then expanded to cover malls as drop-off centers. By February 10, with close to 5,500 individual beneficiaries:
Four outreach activities were done to turn over the donations: three through partner organizations who did on-ground activities, and one co-led by JAAF with the Gerry Roxas Leadership Awardees, Inc.
Kilos of rice
First aid kits
Liters of water
Hygiene kits
+ canned goods, food items,
clothes, mats, pillows, surgical
masks, underwear, sanitary
napkins, diapers, buckets,
shoes, toys, and others
Beddings, blankets, etc.
Operation Relief Efforts of Araneta City to Help (REACH)
was launched in response to Typhoon Ulysses. Araneta City,
through JAAF, also welcomed cash & in-kind donations for
displaced families in Metro Manila. By December 2:
Operation R.E.A.C.H.
Amount raised
Family food packs
Kilos of rice
Christine Diane C. Romero
Glenda Dawn B. Carlota
Gregorio R. Apolonio
May Anne B. Geronimo
Helen N. Valenzuela
Executive Director
Deputy Director
Gateway Gallery Curator
Program Coordinator and Administrator
Gallery Officer
Fulltime Staff
Jorge L. Araneta
Judy A. Roxas
John Peter Chick B. Castelo
Atty. Philip U. Ang
Corporate Secretary
Officers & Appointees
Jorge L. Araneta
Judy A. Roxas
Maria Lourdes A. Fores
Maria Stella Marquez Z. Araneta
Manuel A. Roxas
Dr. Benjamin Alimurung
Joseph Delano Bernardo
Victor Lazatin
Jose T. Pardo
John Peter Chick B. Castelo
Juan Rowell L. Recinto

Board of Trustees
Judy A. Roxas
Maria Lourdes Socorro R. Ojeda
Margarita A. Fores
Atty. Philip U. Ang
John Peter Chick B. Castelo
Bethilda Castillo
Lorna D. Fabian
Virgilio Ignacio
Antonio T. Mardo
Juan Rowell L. Recinto
Christine Diane C. Romero
Janet Ruth M. Solsoloy
Executive Committee
Address: 26F, Gateway Tower, Araneta City, Quezon City, Philippines 0810
Tel. No: +63 8 588-4000 local 7297
Contact us