MESSAGE OF THE
In 2020, JAAF’s role in society has become relevant more
than ever. As the nation struggled with several calamities,
political turmoil, and a global pandemic, more Filipino
families suffered greatly due to poverty and inequality.
These challenges put the Foundation’s thrust and values to
the test. The pandemic compelled us to quickly re-examine
our why’s, re-think our how’s, and focus on what really
matters — to empower Filipino individuals and reach out to
communities in need.
These inspired us to work on 3 C’s for the year 2020:
- Center on Communities: We cautiously streamlined our projects based on the urgency and need of our focused communities.
- Capitalize on Collaborations: To maximize and extend our impact, we tapped on available resources and network for new projects and collaborations.
- Communicate Better: We improved our communications even with the challenges brought by the lockdown. We asked around, did quick scan survey among our adopted communities to tailor fit projects and offerings, and made our presence felt in various forms (either during onground activation or in digital platforms). We also got creative in our communication channels, and we humanized how we delivered our message.
The values we inherited from Don Amado — generosity, excellence, pioneering, and commitment — have become the guiding principles for all the actions of JAAF during the pandemic. After all, this is what the Araneta Legacy is all about.
In a time when the nation is in great need, our presence must be strongly felt. And as we provided relief and comfort through our actions, we stay true to the mission that our namesake has wished for in this country.
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Medical Supplies Donation to LGU
Large containers of alcohol were donated by JAAF, together with some units of
thermal scanners. These were distributed last 27 March 2020 to Roxas City,
Capiz; Roxas City Isabela; and Roxas City, Mindoro,
through Pres. Manuel Roxas Foundation
The campaign for COVID-19 relief efforts was launched. #TWH is a donation
drive to help indigent Filipino families in Metro Manila with difficult access to
basic food needs due to the COVID-19 pandemic. It supports the efforts of the
local government units in the Metro. This is in partnership with Araneta City,
TicketNet, and Bb. Pilipinas Charities, Inc.
#TWH Roxas City
JAAF supported Roxas City LGU and the Gerry Roxas Foundation in responding
to the needs of the local community during this COVID-19 pandemic. To give
support to overwhelmed front liners, the GRF Convention Center provided daily
meals to nearly 300 personnel of the City Command Center, the City Disaster
and Risk Reduction and Management Office (CDRRMO) task force, the security
task force stationed at the eight borders of the City, health workers of the
Provincial Health Office and volunteer sewers of PPEs of Capiz State University.
The GRF Convention Center also opened its dormitory and provided free meals
and amenities for the quarantined 24 nurses and health workers of the Roxas
Memorial Provincial Hospital who were exposed to persons under investigation
or PUIs or patients with positive Covid-19. To increase morale and appreciate
the 114 front liners of Roxas Memorial Provincial Hospital, Ganda Kits (Vanity
Kits) were gifted to them along with some Easter goodies.
#TWH in Christ the King Parish in
Greenmeadows, Quezon City
Christ the King (CTK) Parish has been extending help to poor communities in
the Cubao Diocese and medical frontliners in hospitals as part of its OPLAN
COVID, an ongoing outreach to respond to those most affected by the
pandemic. Among those that are supporting this effort is J. Amado Araneta
Foundation and other generous benefactors from
parish organizations and other entities.
#TWH in St. Martin de Porres
120 families from St. Martin de Porres of Quezon City received our
#TogetherWeHeal family food packs last week.
WOW-N-WASH in Roxas City
JAAF supported the GRF – Visayas’ continued program on the War on Worms,
Nutrition, Water, Sanitation, and Hygiene (WOW-N-WASH) in Roxas City. This is
also a part of the City-wide Nutritional Feeding Program. Malnourished children
in 2 coastal barangays benefited from the Project on its first tranche. They
receive 5 food packs a week containing powdered milk, eggs, and malunggay
bread, with anti-bacterial soap. WOW-N-WASH was initiated in Roxas City by
Mar Roxas, Honorary Chairman of GRF.
JAAF Donates RT-PCR Test Kits to QC
JAAF’s Executive Director Diane Romero led the turnover today of COVID-19
RT-PCR test kits to the Quezon City Government. These test kits will supplement
the government’s initiative on the mitigation and containment of the Pandemic.
Together in the photo are Dr. Mary Rochelle Paulino of QC Health Department
and Maricar Ocampo RN of The Manila HealthTek Inc.
If there is one realization in the times of COVID-19 Pandemic, it is the fact the
struggle is real. This holds true for businesses. There are those in the micro,
small, and medium scale industries who are not as well-equipped as those who
are in the large scale. There were those who hit the bottom and quit, those who
found new opportunities, and those who are resilient enough and bounced back.
#ResilientPinoy was their story. It features resilient Pinoy entrepreneurs’
inspiring tales to stay relevant, be tough, and went on with
business at this time of the new normal.
#TWH in Malabon City
Seventy-three nutritionally-at-risk pregnant women and indigent families of
Malabon City were the recipients of the last batch of relief goods for
#TogetherWeHeal. The relief distribution was done through the Office of
Malabon City Councilor Enzo Oreta.
JAAF supported a livelihood training project for Quezon City women
entrepreneurs. Bayang Hinabi is a capacity-building training for the women in
Barangay Greater Lagro and Barangay Sto. Cristo. Loline Estipona, in her 70’s,
from Brgy. Greater Lagro was an Eco Aide (street sweeper) before the
Pandemic. She volunteered to be part of the Bayang Hinabi Project and learn to
be a sewer for a living. Ten (10) women who were selected are given free
training sessions on making PPEs (personal protective equipment), an in-
demand but very delicate commodity at the moment due to the pandemic.
Once completed, these PPEs were donated to the public
hospitals in Quezon City.
JAAF provided the micro-grant to support this Project. Together with its
partners, SPARK Philippines, DTI Philippines, and the Quezon City Government,
this project aims to provide economic opportunities for local women amidst the
pandemic and the country’s economic recession and assist the local health
sector through community participation.
Christmas Cheers for Frontliners
The Araneta Group, through JAAF, helped spread Christmas Cheers to medical
front liners at the Barangay Health Centers in Quezon City. Merienda bundles
were sent to the Health Centers in District III of Quezon City to express their
gratitude for their untiring service. The surprise was very much welcome, with
the health workers enjoyed their pizza treat. Last December 25, surprise lunch
bundles were sent to the medical teams of select public hospitals. The
Emergency Rooms/COVID-19 Centers of Lung Center of the Philippines,
National Kidney and Transplant Institute, Philippine Children’s Medical Center,
Philippine Heart Center, Quezon City General Hospital, and National Children’s
Hospital received lunch treats on Christmas Day. Through this gesture, the
Araneta Group intended to make Christmas Day
like it should be – a reason to celebrate.
COVID-19 Test Kits Pledge to QC
J. Amado Araneta Foundation and Araneta City pledged to donate local
COVID-19 test kits to the Quezon City government.
Mr. Antonio T. Mardo, ACI Senior Vice President, relayed the pledge to Mayor Joy
Belmonte last March 10, 2020 to assist the local government in the immediate
mitigation and containment of the disease. Through its initiative, JAAF fosters a
spirit of cooperation from the private sector in supporting the government.
#TWH Food Aid for Brgy. Socorro, QC
Araneta City provides support to the COVID-19 relief operations of its immediate
community, Barangay Socorro in Quezon City, by donating additional food aid
for indigent families. Done through JAAF, some 3,000 packs of food donations
were turned over to the barangay officials, led by Brgy. Captain Dr. Ted Santos.
As of 20 April, beneficiaries of the food packs included the Barangay’s Senior
Citizens, families in 14th Avenue, Santolan, Main Street and Liberty Street.
#TWH in Negros Occidental
The JAAF Team in Negros Occidental began its food aid roll-out for Brgy. Don
Jorge L. Araneta, Ma-ao, Bago City. A total of 1,150 families were recipients of
food packs distributed by Team JAAF – Negros Occidental. The beneficiaries
were families inside and also those outside the Ma-ao Central, as well as
farmworkers. Priority was given to no and low-income earners, single parents,
senior citizens, PWDs, and traysikad drivers.
#TogetherWeHeal with Art Heals: Portrait for a Cause
Gateway Gallery mounted Portrait for a Cause. Those donating Php1,040
equivalent to three (3) food packs to the Together We Heal Donation Drive from
April 24 to onwards gets a portrait in digital format.
Friends of Gateway Gallery, talented artist Cee Cadid, Raks Molata, Naning
Molata-Gavin, Joem Chua, Ronald Lopez, Dave Temperamente, and Adrian Karl
Gutierrez render portraits as a thank you for supporting our
indigent neighbors in time of crisis.
#TWH in Gawad Kalinga – Munting Pamayanan
They already received our food pack donations! Thank you for helping our PWD
friends in Gawad Kalinga Munting Pamayanan of Quezon City.
#TWH in Caloocan City
Our #TogetherWeHeal donations have reached Bgy. 131 –
North Cemetery, Caloocan City.
#TWH in Gawad Kalinga – JIACT
#TogetherWeHeal family food packs with vegetable seeds were distributed
to the 160 families of Julio Iglesias – Araneta Center
Gawad Kalinga Village in Tanay, Rizal.
#TWH in District VI, QC
Our #TogetherWeHeal food packs were delivered to the 179 families living in the
urban poor community in Bgy Tandang Sora and Kaingin Bukid in Bgy. Apolonio
Samson, District 6, Quezon City. These areas are either under observation and
assessment for possible lockdown or being prepared for lockdown.
Through the help of RiteMed, jeepney drivers, bus drivers and commuters
received ascorbic acid tablets at the Jeepney Terminal and the Araneta City Bus.
#AranetaBalikPasada was launched to support bouncing back drivers who are
recovering from months of being idle.
Considering their overall welfare, vitamins, oral rinse, face mask, and fruit juices
were distributed to them on different days. This was to ensure that they are
protected from the risk of getting the COVID-19 virus. About 150 drivers, 1,000
commuters, and 650 front liners benefitted from the oral solution and face mask
packages. Some 200 drivers plus 660 commuters
got their share of the ascorbic acid tablets.
JAAF Supported Roxas City’s “Crops for Creatives”
Roxas City’s CROPS FOR CREATIVES, was the local-farmer-driven food security
outreach program intended to support artists in time of COVID-19 Crisis.
Sackbags-full of products for the arts and entertainment community were
distributed. It contained local produce bought from small-scale farmers. The
vegetables came from Bolo Vegetable Farms, while the rice was from Gabu-an
and the dried fish from Dumolog. Crops for Creatives is a concerted effort of the
Roxas City Government, Ang Panublion Museum, Gerry Roxas Foundation,
Hublag Foundation, with the support of JAAF.
Isopropyl Alcohol for Brgy. Socorro Health Center
JAAF donated gallons of isopropyl alcohol to Barangay Socorro Health Center.
The Barangay is one of those with the highest recorded cases of COVID-19 cases
in District III of Quezon City. The donations was to prevent the transmission in
the workplace without hindering the health services offered by the Health
Center to its residents.
COVID-19 RESPONSE AT A GLANCE
Worth of COVID-19 testing kits
pledged to Quezon City
Meals given to COVID-19
Worth of medical supplies
contributed to various LGUs
Araneta City front liners benefitted from
The Kalabasa Project
advocacies and projects
provided with micro grants
Food aid with edible seed
Education in the New Normal
With the vast education gap that occurred in the “new normal,” JAAF pursued its internal Scholarship Program for deserving children of underprivileged Araneta Group employees. The Program was even expanded by providing 4-year scholarships to top public school graduates of Quezon City and Bago City in Negros Occidental. Also, JAAF maintained its partnership with Gerry Roxas Foundation and Caritas Manila for their youth development and scholarship programs, yielding close to 200 students aided in 2020.
Gateway Gallery Reinvented
Gateway Gallery launched on July its official app, the Gateway Gallery Pocket Museum. This provides the public 24/7 access to content on exhibits, art, history, and other cultural materials in the museum.
The app was developed primarily to host the
SiningSaysay Augmented Reality which provides the
user with a compact, multi-sensory experience of Philippine history from prehistory up to the
contemporary period by adding the elements of
sound, music, motion, space, and narration to a two-
The Gateway Gallery responded to the Pandemic
and the quarantine restrictions with a series of
KulturaSerye webinars, which feature resource
speakers who discuss timely cultural issues facing
the country today. The events are broadcasted live
every month starting July on Gateway Gallery’s
Facebook Page. The webinars are FREE, with
Gateway Gallery providing an e-certificate for
Due to the IATF guidelines, the Gateway Gallery has
been closed since March. It was, however, given a special permit to open in November by the Quezon City government as it temporarily converted its space into a Learning Lab for those in need of a quiet, sanitized, and conducive-for-learning nook
with free internet connection.
SININGSAYA CHILDREN’S WORKBOOK
Gateway Gallery completed and launched with
Adarna House Publishing the SiningSaya Children’s
Workbook, a workbook based on the SiningSaysay
Exhibit filled with fun tasks and activities related to Philippine history and culture. It was sold at Php 200, with one book donated to a sponsored child. Sales proceeds were diverted to Operation R.E.A.C.H. in November to help Filipinos displaced by Typhoon Ulysses.
Kwentuhang Adarna Sa Gateway Gallery
JAAF diverted its Kwentuhang Adarna sa Gateway Gallery activities to a series of online reading session with Adarna House to encourage children to
read books and spend time with family.
Tanglaw Online Reading Program
It also launched Tanglaw Online Reading Program. Tanglaw means light or guide in Filipino. The program was meant to periodically provide a list of reading materials in Filipino for culture, history, and heritage appreciation.